Vasiliki Ploumistou

Healthcare marketing | Global communications | HCP engagement

Pharma marketing and communications professional

People-first communicator and structured project doer with experience in life sciences and global healthcare environments. I turn briefs into clear plans, content, and measurable outcomes across digital campaigns, stakeholder coordination, medical/legal review flows, and reporting.

Pharma marketing Omnichannel campaigns Medical communications

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About Me

I am a people-first communicator and structured project doer with experience in life sciences and global healthcare environments, spanning digital marketing, campaigns, stakeholder coordination, and reporting.

My work sits between strategy and delivery: preparing compliant digital materials with country teams, agencies, and legal/medical reviewers; coordinating HCP-focused communications; and translating research and campaign inputs into practical next steps.

Location Basel, Basel-Stadt, Switzerland

Email vas.ploumistou@gmail.com

Phone +41772100306

LinkedIn vasiliki-ploumistou

Portfolio vasiliki.ploumistou.cv

Languages

Greek

Native

English

Fluent

German

Basic

Russian

Basic

Work Experience

Oct 2025 - Present

Global Marketing Trainee, Iron Deficiency

CSL Vifor | Zurich, Switzerland

Coordinate end-to-end preparation of global digital materials with country teams, agencies, and internal legal and medical reviewers
Support omnichannel campaigns with priority country teams, covering content preparation, digital activation, and performance tracking
Lead a multi-market communication initiative targeting HCPs in three local markets
Help run priority congress and brand events, including workshops, affiliate trainings, and communication materials for internal and external audiences
Conduct qualitative interviews with HCPs across four priority markets to support a new product launch, collaborating with market research and external agencies

Jan 2025 - Aug 2025

Business Development & Marketing Assistant

SpiroChem AG | Basel, Switzerland

Supported internal communications, including preparing presentations, taking meeting notes, and coordinating with C-level executives
Engaged in business development initiatives; managed client relationships and market research
Processed multiple quotations/orders monthly via ERP (Odoo); coordinated logistics and supplier pricing
Managed NDA/MSA/CDA contracts; maintained 10,000+ client records in CRM (Pipedrive)
Organized participation in 6 international industry conferences, handling logistics and marketing materials
Handled weekly customer inquiries and contributed to strategic marketing plans driving client growth

Mar 2024 - Aug 2024

Social Media Marketing

Rituals Cosmetics Enterprise | Amsterdam, Netherlands | Internship

Managed daily social media content and influencer campaigns; tracked metrics via Sprinklr/Dash Hudson
Analyzed 2 campaigns using Lefty/Dash Hudson and delivered detailed reports
Prepared and quality-checked digital content, including copy, assets, tags, and UTMs for activation
Collaborated on cross-functional brainstorming and competitive analyses for strategy improvement
Coordinated 5+ person teams in video production projects

Sep 2021 - Jan 2023

Administrative Coordinator

Pushkin Education Center | Thessaloniki, Greece

Managed student schedules, provided updates, supported managerial tasks, ensured clear communication, resolved issues promptly, and coordinated classes
Acted as first point of contact for parents and visitors, answering inquiries and managing communication schedules for three managers
Handled payment schedules and processed transactions, maintaining accurate records and ensuring timely follow-up with clients

Feb 2020 - Jan 2021

Junior Marketing Specialist

Elcune | Thessaloniki, Greece

Maintained and grew the brand's presence on IG by creating, scheduling, and publishing engaging content tailored to target audiences
Led a comprehensive research project focused on improving brand visibility and competitive positioning, presenting actionable insights to the team
Designed promotional materials and email campaigns using Canva, supporting product launches and seasonal offers
Implemented SEO strategies and conducted keyword research, resulting in improved reach and engagement across digital channels
Engaged with the online community to foster relationships, increase brand loyalty, and implement call-to-action strategies to drive conversions

Core Skills

Healthcare Communications

HCP-focused communication initiatives, internal and external materials, affiliate coordination, and workshop support

Business Tools, Software & AI Use

Microsoft Office Suite, Veeva, Google Workspace, GPT tools, Otter.ai, Canva, CRM systems, ERP systems, Dash Hudson, and Sprinklr

Project & Event Management

Project coordination, operation & marketing logistics, event planning, partner and supplier liaison

Operations & Administration

Supplier management, purchase order handling, invoicing, and CRM data maintenance

Digital Marketing

Social media strategy, influencer campaign management, content creation, SEO & SEM, performance tracking, B2B

Industry Knowledge

Life sciences, global healthcare, fashion, and luxury cosmetics sectors

Education & Certifications

Education

Sep 2023 - Oct 2024

MSc Consultancy and Entrepreneurship

Rotterdam University of Applied Sciences

Completed

Pre-Master Business Administration